Sunday, December 28, 2008


Milk-derived ingredients include whole milk powder, non-fat milk powder, whey powder, lactose powder, and casein has been widely used on many of the food made in New Zealand, Canada, USA, Japan other than China. This milk companies including Sanlu, Menggu, had been using these uncertified milks from the milk farmers on their product carrying their Brand name. Their Top management should have no excused saying they would not know the use of such mail contained Melamine. China image has been eroded as a national wide disaster, as for the Sanlu Milk company, it went Bankrupt last week, which was not a surprise to me.

CSR, also called Corporate Social Responsibility, corporate citizenship, responsible business and corporate social opportunity. It is a concept whereby companies and organizations consider the interests of the society taking responsibility for the impact of their activities on customer, suppliers, employees, share holders, communities and other stake holder as well as the environment. This obligation is seen to extend beyond the statutory obligation to comply with legitration and sees organizations voluntarily taking further steps to improve the quality of life for employees and their families as well as for the local community and Global society at large.

The practice of CSR is subject to much debate and criticism. Proponents argue that there is a strong business case for CSR, in that corporations benefit in multiple ways by operating with a perspective broader and longer than their own immediate, short-term profits. Critics argue that CSR distracts from the fundamental economic role of businesses; others argue that it is nothing more than superficial window-dressing; still others argue that it is an attempt to preempt the role of governments as a watchdog over powerful Multinational Corporation.
CSR is a way to care and support the company, employees, customer, society locally and globally!

Typical local example of the CSR caring acts:
No Lay off
1,000 company agreed not to lay off, these company include To Heng restaurant, Sasa cosmetic, Café-de Carol…it won applause of the citizens of Hong Kong,

Our CEO has also saying that we do not have such lay off culture and we will do our best to cut 10% of our running cost in December 2008, another 10% Q1 2009, and probably 10% Q3 2009. We will like to work together to believe the target. this include energy saving, budget control and at the same time we even increase the cost of R&D… for better capture of future order when business arrives!

There are a few categories of companies.
1. Running for survival, no profit, layout is the usual practice in case of low business
2. Running with profit, cash cow of high profit margin, can maintain the running of the operation in for 3-6 months without any loan
3. Running without the support of loans for 1-2 years even without any bank loan support.

I believe that only type three companies can have full contribution in CSR as a company direction and CSR involves a large scale company direction.
Carbon Dioxide emission measurement.
We have to set a target in controlling the amount of this emission per year.

A CSR company
Build good product with emphasis on the Green value contribution to the society.
Reduces all kind of wates and CO2 emission!
Use green packing material, no or in case we can not, use less packing material.
Promotion to all employees and customer in the CSR.
Build good quality product that will not cause any harm, hazards and contaimination.
CSR is not a image building slogan, it is a department not under PR or Admin., It is a team that drive the company to contribute to the benefit of employees, customer, suppliers and clients and the peoples using our products, building the products.

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